Allbirds launches "Tree Runner" running shoes: low-carbon footprint of eucalyptus fiber and sugar cane midsole
In recent years, sustainable fashion has become a hot topic in the world, and consumers' demand for environmentally friendly products has continued to grow. As a representative of sustainable footwear brands, Allbirds recently launched the new running shoe "Tree Runner", which focuses on eucalyptus fiber upper and sugar cane midsole to further reduce the carbon footprint. This product not only continues the brand's consistent environmental protection philosophy, but also takes into account comfort and performance, becoming the focus of hot discussion in the fields of social media and environmental protection recently.
1. Core highlights of the product
The design of "Tree Runner" running shoes focuses on material innovation and low-carbon production. Here are its main technical highlights:
| Technical Highlights | Specific instructions |
|---|---|
| Eucalyptus fiber upper | Use renewable eucalyptus fibers to reduce carbon emissions by 50% compared to traditional materials |
| Sugar cane midsole | Made of SweetFoam® extracted from Brazilian sugar cane to achieve negative carbon emissions |
| Overall carbon footprint | Each pair of shoes produces only 5.5kg CO₂e, which is much lower than the industry average (about 15kg) |
2. Market and consumer feedback
According to data from the social media monitoring platform, the discussion on "Tree Runner" has increased significantly in the past 10 days, and the number of readings on related topics exceeded 2 million times. The following are the key data:
| platform | Discussion count (times) | Core group |
|---|---|---|
| 12,500+ | Environmental enthusiasts, running enthusiasts | |
| Little Red Book | 8,300+ | Urban women, sustainable lifestyle blogger |
| 5,200+ | International consumers, KOLs |
Consumers generally agree with "low-carbon materials" and "comfortiness", but some users also raised concerns about the price (about $120). In response, Allbirds responded: "The R&D costs of environmental protection technology are high, but long-term use can reduce the environmental burden."
3. Industry comparison and trends
Compared with traditional running shoes, "Tree Runner" has outstanding performance in carbon emission reduction. The following is a comparison of carbon emissions of similar products in major brands:
| brand | product | Carbon emissions (kg CO₂e/double) |
|---|---|---|
| Allbirds | Tree Runner | 5.5 |
| Nike | Air Zoom Pegasus | 12.1 |
| Adidas | Ultraboost | 10.3 |
Experts pointed out that with the advancement of EU carbon tariffs and other policies, low-carbon products will become a new battlefield for sports brands to compete. Allbirds' attempts provide the industry with a reference template.
4. Future prospects
Allbirds plans to achieve 100% renewable energy supply power supply in the supply chain by 2025 and further expand the application scope of eucalyptus fiber. Brand co-founder Tim Brown said: "Real sustainability requires industry-wide collaboration, not just marketing slogans." This statement has sparked in-depth discussions in the industry on "green supply chain".
Overall, the launch of "Tree Runner" is not only a technological breakthrough for Allbirds, but also reflects consumers' strong demand for "responsible consumption". Against the backdrop of increasingly severe climate issues, such innovations may become the mainstream trend in the next decade.
check the details
check the details
en
