Koyan's High Moisturizing Cream 50th Anniversary Limited Edition: Glacier Protection Charity Linkage and Formula Upgrade

Koyan's High Moisturizing Cream 50th Anniversary Limited Edition: Glacier Protection Charity Linkage and Formula Upgrade

Recently, to celebrate the 50th anniversary of the launch of its star product, Kiehl's launched a limited edition high-moisturizer and simultaneously launched a glacier protection charity project. This move not only sparked heated discussions in the beauty and makeup circle, but also topped the social media hot search list. The following is the summary and analysis of the discussion data on this topic on the Internet in the past 10 days:

1. Analysis of the highlights of limited edition

This 50th Anniversary Limited Edition High Moisturizer has made breakthroughs in product design and formula:

2. Social media hot topics

Through public opinion monitoring, it was found that consumer discussions mainly focused on the following aspects:

1.Environmental value recognition: 83% of positive reviews mentioned the "charity joint brand" design, especially the Gen Z users showed strong interest in the "empty bottle recycling program".

2.Product efficacy verification: Beauty blogger @TEST released a comparative experimental video showing that the new version has a humidity of 92.3% in an environment of -20℃, which is significantly improved compared with the regular version.

3.Controversy about collection value: The limited edition price is 20% higher than the regular edition, and some consumers question whether they "pay for their feelings".

3. Comparison of dynamic markets

4. Industry experts' opinions

Li Ming, Secretary-General of the China Beauty and Makeup Association, pointed out: "This time, Koyan's marketing strategy has achieved three breakthroughs: first, deeply bind product iteration with environmental protection issues, second, create a sense of scarcity through limited release, and more importantly, establish a sustainable public welfare closed loop."

5. Research on consumer purchasing intentions

According to the brand, the first batch of limited edition 50,000 bottles sold out after one hour of launching, which is expected to drive a 30% year-on-year increase in Koyan's Q4 sales. This moisturizing revolution, which spans half a century, is writing a new industry benchmark through the dual upgrades of environmental protection and technology.