"Shenwuxia" golden tourism route: Shennongjia-Wudangshan-Three Gorges regional joint promotion triggered the summer craze
With the arrival of the peak summer tourism season, a joint tourism route of "Shenwuxia" (Shennongjia-Wudangshan-Three Gorges) connecting the three top scenic spots in Hubei has become a hot topic on the Internet. This route integrates the core resources of the World Natural Heritage, Taoist Holy Land and the Yangtze River Wonders. The number of related discussions on the entire network exceeded 500,000 times within 10 days, and the booking volume of platforms such as Ctrip and Tongcheng increased by 210% month-on-month. The following are structured data analysis and interpretations of the highlights of the line:
| Hot indicators | Data performance | Year-on-year changes |
|---|---|---|
| Readings on Weibo | 280 million times | +180% |
| Short video platform playback volume | 430 million times | +250% |
| Travel agency consultation volume | 126,000 people | +195% |
1. Analysis of the core attractiveness of the line
1.Space-time efficiency revolution: After the transportation of the three places is upgraded, a "3-hour tourism circle" has been formed, and the direct access rate of high-speed rail + highway has been increased to 92%, and the average daily visit time for tourists has been extended by 2.5 hours.
2.Cultural immersion experience: Packed up the special project of "Savage Science Examination + Tai Chi Practice + Shipman's Hotman", and the number of participation in the Douyin "#Shenwuxia Time Travel" challenge reached 3.8 million times.
| Scenic area features | Shennongjia | Wudang Mountain | Three Gorges |
|---|---|---|---|
| Core selling points | Primitive Forest/Golden Monkey | Ancient buildings/martial arts | Canyon Cruise/Dam |
| Internet celebrity check-in point | Dajiu Lake Starry Sky Camp | Purple Night Palace Morning Practice | Three Gorges Ship Lifter |
2. Visitor portraits and consumption characteristics
Big data shows that this route mainly attracts middle- and high-income groups aged 25-45, with family customers accounting for 67%, and per capita consumption reached 2,860 yuan. in:
-Study tour32% (Shennongjia Biodiversity Survey is the most popular)
-Health vacationAccount for 28% (the booking of Wudang Mountain Road cultural experience courses must be 15 days in advance)
-Photography and air collectionAccount for 19% (the Three Gorges Cloud Sea Landscape Cabinet is full)
| Consumer projects | TOP3 selection | Average unit price |
|---|---|---|
| Specialty accommodation | Tent Hotel/Daoguan B&B/Cruise Suite | 680-2580 yuan per night |
| Experience project | Field Examination Guide/Tai Chi Private Training/Ship Lock Visit | 150-500 yuan per item |
3. Highlights of smart service upgrades
1.One code system: Achieve seamless connection between tickets + shuttle bus + interpreters in the three scenic spots, and the code scanning efficiency is increased by 60%.
2.AI itinerary manager: Automatically generate personalized routes based on tourists' preferences, with a usage satisfaction of 94.7%.
3.Emergency response network: 20 medical ambulance points + helicopter rescue covers the entire line
4. Future development trends
According to the cultural and tourism department, an additional 300 million yuan investment will be used in 2024:
- Build a world-class ecological corridor and connect 20 viewing platforms in the three places
- Develop the "Digital Shenwuxia" meta-universe experience project
- Cultivate international research and study base, with annual reception volume expected to exceed 2 million
This golden tourism belt spans 31° north latitude, is redefining a new benchmark for China's landscape and cultural tourism through resource integration and innovative operations. Tourists planning summer travel are advised to book 7-10 days in advance to avoid the peak of passenger flow in early August.
check the details
check the details
en
