Pop Mart demonstrates the innovative power of China's original trendy toys at the International Window Service Fair
Recently, the China International Trade Fair in Services (Communications for Trade in Services), a grand event in the field of global service trade, was grandly opened in Beijing. As a representative of China's original trendy toy brands, Pop MART made a stunning debut with the theme of "Innovation Power", showing the world the vigorous vitality and cultural confidence of China's trendy toy industry. In this exhibition, Pop Mart not only brought a number of new products, but also presented the results of its global layout through data, becoming a highlight of the Trade in Services.
1. Core display content of Pop Mart Service Trade Fair
| Display section | Main content | Innovation points |
|---|---|---|
| New product first release | MEGA series collection models, SKULLPANDA fifth generation and other limited products | Modern design integrating traditional Chinese culture |
| Digital interaction | AR virtual unboxing experience, NFT digital collection display | The cross-border integration of technology and trendy toys |
| The achievements of globalization | Overseas market sales data, IP cooperation cases | Example of Chinese trendy toy culture output |
2. Pop Mart's global performance data performance
| Market area | Sales in 2023 (billion yuan) | Year-on-year growth | Flagship IP coverage |
|---|---|---|---|
| Southeast Asia | 5.2 | 78% | 92% |
| North America | 3.8 | 65% | 85% |
| Europe | 2.1 | 120% | 76% |
It is worth noting that Pop Mart particularly emphasized its "design-driven" development strategy at this exhibition. According to the on-site disclosure, the company currently has an original design team of more than 300 people, and the annual R&D expenses account for 15%, and has obtained more than 200 appearance design patents in total.
3. Evaluation and trend analysis of industry experts
After visiting, the head of the Trendy Toy Branch of the China Toys Association said: "Popular Mart's success confirms the possibility of transformation from manufacturing in China to creating in China. Its exhibition not only products, but also a complete IP incubation system and supply chain innovation plan through the China Trends Association platform." Judging from industry data, the scale of China's Trends market is expected to exceed 150 billion yuan in 2025, with an annual compound growth rate of more than 30%.
| year | Market size (billion yuan) | Generation Z consumption share | Overseas market penetration |
|---|---|---|---|
| 2021 | 384 | 45% | 12% |
| 2023 | 672 | 58% | twenty three% |
| 2025 (Forecast) | 1500+ | 65%+ | 35%+ |
4. Cultural output and industrial inspiration
The general manager of Pop Mart International Business Department shared in the forum: "We use the carrier of trendy toys to let the world see the aesthetic creativity of the younger generation of China. For example, the 'Court Auspicious Beast' series jointly signed with the Forbidden City has received more than 50 million exposures on overseas social media." This innovative expression of cultural symbols is rewriting the traditional impression of "Made in China".
At the exhibition, Pop Mart also announced a new cooperation plan with the world's top design institutions, and will set up the "Oriental Aesthetic Trendy Toy Design Scholarship" to further promote the cultivation of design talents. This innovative model that combines "production, education and research" provides new ideas for the sustainable development of China's trendy toy industry.
Against the backdrop of the deep integration of the digital economy and the real economy, Pop Mart has demonstrated the strong vitality of Chinese original design to the world through the international window of the China International Trade Fair. Its successful experience shows that only by adhering to cultural confidence and innovation-driven can Chinese brands win lasting competitiveness in the global consumer market.
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