Feihe Yili Subsidy PK: 1500 yuan vs 1600 yuan, the service content is very different
Recently, the subsidy war in the infant milk powder industry has become a hot topic. As two major domestic milk powder giants, Feihe and Yili have introduced subsidy policies of 1,500 yuan and 1,600 yuan respectively, but there are significant differences in service content. This article will compare and analyze the subsidy policies of the two companies and sort out the relevant hot topics of the entire network for the past 10 days.
1. Comparison of subsidy policies
| brand | Subsidy amount | Applicable groups | Service content | Validity period |
|---|---|---|---|---|
| Feihe | 1500 yuan | Family of infants and young children aged 0-3 | Discounts on purchasing milk powder, parenting knowledge courses, online consultation for experts | December 31, 2023 |
| Yili | 1,600 yuan | Family of children aged 0-6 | Milk powder cash coupons, maternal and child products gift packages, and offline activities qualifications | January 31, 2024 |
As can be seen from the table, although Yili’s subsidy amount is slightly higher, Feihe’s service content focuses more on parenting knowledge support, while Yili prefers physical welfare.
2. Analysis of hot topics across the network
In the past 10 days, the discussion on milk powder subsidies has focused on the following aspects:
1.Price sensitivity: Consumers' responses to subsidy amounts are significantly different. Some users value direct cash subsidies more, while the other part pays more attention to long-term service value.
2.Brand loyalty: Feihe's old users generally say they prefer to choose familiar brands, even if the subsidies are slightly lower; while Yili attracts more price-oriented new users.
3.Quality of service: The practicality of parenting knowledge courses and expert consultation has become the focus of hot discussion, especially parents in first-tier cities value this type of service more.
3. Consumer feedback data
| Feedback Dimension | Feihe's positive review rate | Yili's praise rate |
|---|---|---|
| Subsidy Amount Satisfaction | 82% | 88% |
| Practicality of service content | 91% | 76% |
| Brand trust | 89% | 85% |
4. Expert opinion
Infant nutrition experts said: "The milk powder subsidy policy should not only look at the amount, but also pay attention to whether it can meet the nutritional needs of children and the parenting knowledge needs of parents. Feihe's expert consultation services may have more long-term value for novice parents."
Marketing experts believe: "Yili's strategy is more in line with the needs of the sinking market, and physical subsidies and higher amounts are more attractive to price-sensitive consumers."
5. Future trend forecast
1. The subsidy war may continue to escalate, and other brands may follow up
2. Differentiation of service content will become the focus of competition
3. The integration of digital services (such as online consultation and parenting apps) will be further improved
This milk powder subsidy PK not only reflects the competitive trend in the industry, but also reveals changes in consumer demand. When making a choice, parents need to comprehensively consider multiple factors such as subsidy amount, service content and brand trust.
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