Jay Chou’s family photos are flooding the screen! A girl walking by the sea with her back leads to 1 billion views
Recently, Jay Chou and his wife Kun Ling posted a group of photos of a family of three children walking by the beach on a social platform, which quickly detonated the entire network. In the photo, Jay Chou is carrying his daughter and holding his son, while Kun Ling is holding his younger daughter. The warm picture has aroused heated discussion among netizens, and the number of readings on related topics has exceeded 1 billion. The following are hot events and data analysis on the entire network in the past 10 days:
1. Ranking of hot events across the network (next to 10 days)
| Ranking | event | Readings (100 million) | Discussion volume (10,000) |
|---|---|---|---|
| 1 | Jay Chou's family photos of his three-child child are exposed | 10.2 | 320.5 |
| 2 | OpenAI releases GPT-4o | 8.7 | 210.3 |
| 3 | 618 e-commerce promotion pre-sale starts | 6.5 | 180.1 |
| 4 | "Singer 2024" Live Discussion | 5.9 | 150.8 |
| 5 | Shenzhou 18 astronauts leave the cabin | 4.3 | 95.6 |
2. Data on the spread of Jay Chou’s family photos
| platform | Top rankings for hot searches | Length of stay | Original content quantity |
|---|---|---|---|
| TOP1 | 18 hours | 124,000 items | |
| Tik Tok | Top 3 hot list | 24 hours | 87,000 items |
| Little Red Book | Entertainment list top 1 | 36 hours | 52,000 |
3. Analysis of hot discussion among netizens
1.Family happiness image: More than 65% of the comments mentioned "envying such a family atmosphere", and Jay Chou's character "possessing his wife" was once again strengthened after his marriage.
2.Children's education discussion: 28% of the discussions focused on bilingual education, which caused heated discussions because the international school badge worn by children in the photos.
3.Celebrity Privacy Border: 15% of controversial comments believe that overexposure to children may affect their growth.
4. Comparison of hot spots for entertainment during the same period
| event | Propagation peak | Brand Relevance |
|---|---|---|
| Jay Chou's family photos | May 25 | Maternal and infant/tourism |
| "Singer" live accident | May 24 | Audio equipment category |
| Yang Mi’s new drama official announcement | May 20 | Fashion/Beauty |
5. The logic behind phenomenon-level communication
1.Emotional resonance effect: In a high-pressure social environment, the real family life of celebrities becomes the emotional compensation for the public.
2.Nostalgia economy: As a millennial idol, Jay Chou’s fan base has entered the stage of family building.
3.Advantages of visual communication: Elements such as sunset by the sea and parent-child interaction are naturally highly transmissible.
It is worth noting that in this set of photos, the sunglasses worn by Jay Chou and his wife Kunling's dress have caused a 300% search volume to soar, once again confirming the commercial value of the "Jay Chou effect". As of press time, related topics are still fermenting and are expected to drive a new round of family tourism and parent-child consumption boom.
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