Shandong apple harvest: Red Fuji price drops 15% year-on-year, becoming a supermarket and attracting flush

Shandong apple harvest: Red Fuji price drops 15% year-on-year, becoming a supermarket and attracting flush

Recently, Shandong Province ushered in a bumper apple harvest season, among which the Red Fuji variety has dropped by 15% year-on-year due to a sharp increase in output, becoming a powerful tool for major supermarkets. This phenomenon has attracted widespread attention from consumers and industry insiders, and also reflects a new trend in the supply and demand changes in the agricultural product market. The following are structured data analysis and detailed reports.

1. Price comparison and market performance

According to the Shandong Provincial Department of Agriculture and market monitoring data, the wholesale price of Red Fuji apples in 2023 fell significantly compared with the same period last year, while the retail price decline was even more significant. Here is a comparison of prices in the past two years:

2. Analysis of the causes of harvest

The production of Shandong apples has increased significantly this year, mainly due to the following factors:

1.Advantageous climate: Sufficient rainfall in spring, long light time in summer, and superior fruit growth conditions.

2.Technology upgrade: Fruit farmers generally adopt bagging technology and scientific fertilization, which improves yield and quality.

3.Expand the planting area: In recent years, Apple's economic benefits have been stable, and some farmers have switched to plant Red Fuji, resulting in an increase in total output.

3. Supermarket promotions and consumer reactions

Due to its price advantage, Red Fuji Apple has become a "signature product" for supermarkets to attract customers. Some supermarket chains have even launched "limited-time special offer" activities to further stimulate consumption. The following are the promotional data of a large supermarket chain:

Consumers responded positively to price cuts, and the popularity of the topic of "Apple Freedom" on social media has increased. Many netizens said: "Apple is cheap this year and I stocked up a lot at home."

4. Industry impact and future prospects

Although the price drop is beneficial to consumers, it puts certain pressure on fruit farmers' income. Industry insiders suggest:

1.Expand deep processing channels: Develop apple juice, dried fruit and other products to digest excess production capacity.

2.Strengthen brand building: Improve added value through geographical indication certification.

3.E-commerce helps: Use new business formats such as live streaming to expand sales radius.

Overall, Shandong's apple harvest is a microcosm of agricultural modernization, but it also needs to balance supply and demand relationships to achieve sustainable development. In the future, with the improvement of cold chain logistics and digital supply chains, the Apple industry may usher in new growth points.