Takeaway lunch box recycling mechanism is implemented: Meituan and Ele.me pilot "cushion box bank"
In recent years, the rapid development of the takeaway industry has brought huge environmental pressure, especially the recycling of plastic lunch boxes has attracted much attention. Recently, Meituan and Ele.me, two major food delivery platforms, announced the pilot of the "Cuin Box Bank" project, aiming to promote the recycling of lunch boxes through innovative mechanisms and reduce environmental pollution. The following are the detailed content of the project and the relevant hot data of the entire network for the past 10 days.
1. Project background and pilot details
"Cuin Box Bank" is a new type of lunch box recycling mechanism. After users put the used lunch box into designated recycling points, they can receive rewards such as points or coupons. Meituan and Ele.me respectively carried out pilot projects in 10 cities including Beijing, Shanghai, Guangzhou and Shenzhen, covering more than 5,000 restaurants and 2,000 communities. The following are data on pilot cities and coverage:
| Pilot cities | Number of participating restaurants | Number of community recycling points |
|---|---|---|
| Beijing | 800 | 300 |
| Shanghai | 750 | 280 |
| Guangzhou | 600 | 250 |
| Shenzhen | 550 | 220 |
| Other cities (total) | 2300 | 950 |
2. User feedback and data recycling
Within one week of the pilot launch, the two major platforms recovered more than 500,000 lunch boxes, and the user participation was high. The following are some users’ feedback and recycling efficiency data:
| index | Meituan | Ele.me |
|---|---|---|
| Average daily recycling volume | 35,000 | 32,000 |
| User satisfaction | 85% | 82% |
| Reward redemption rate | 78% | 75% |
3. Environmental benefits and social response
It is estimated that if the "cushion box bank" is promoted nationwide, it can reduce about 100,000 tons of plastic waste every year. Environmental protection organizations expressed support for this, but also called for strengthening lunch box classification and recycling technology. Here are the hot data on social media on the topic in the past 10 days:
| platform | Number of discussions on related topics | Positive evaluation proportion |
|---|---|---|
| 125,000 | 70% | |
| Tik Tok | 83,000 | 65% |
| Little Red Book | 56,000 | 75% |
4. Future plans and challenges
Meituan and Ele.me said that the next step will be to expand the pilot scope and explore cooperation with renewable resource companies to improve the reuse rate of lunch boxes. However, the project also faces challenges such as cultivating user habits and high recycling costs. Experts suggest that the government should introduce supporting policies to promote the standardization of the industry.
Overall, "Cuinbox Bank" is a useful attempt, providing new ideas for the sustainable development of the takeaway industry. The public looks forward to more innovative measures being implemented and jointly protecting the green home.
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