"Travel Photography" is becoming more and more popular, and the themes are becoming more and more diverse, and the customer base has expanded from middle-aged and middle-aged to elderly people.
In recent years, "travel photography" has quickly become a hot topic on social media, as a leisure method that combines travel and photography. Whether young people pursue personal expression or the elderly record their beautiful lives, the scale and diversity of the travel photography market are continuing to expand. This article will combine the hot data of the entire network for the past 10 days to analyze the popular trends, theme changes and customer group expansion phenomena of travel photography.
1. The travel photography market is soaring
According to data from major social platforms and travel websites, in the past 10 days, the search volume and discussion volume of topics related to "travel photography" have shown significant growth. The following is a comparison of data from some platforms:
| platform | Searches (times) | Year-on-year growth |
|---|---|---|
| Little Red Book | 1,200,000 | 45% |
| Tik Tok | 2,500,000 | 60% |
| 1,800,000 | 35% |
From the data, it can be seen that the travel video content on the Douyin platform is the most popular, with the search volume as high as 2.5 million times, a year-on-year increase of 60%. The discussions between Xiaohongshu and Weibo are also high, showing the wide influence of travel photography among young people.
2. Travel photography themes are becoming more diverse
In the past, travel photography mainly focused on natural scenery and internet celebrity check-in, but now the themes are more diverse. The following is the distribution of popular travel photography themes in the past 10 days:
| theme | Percentage | Popular cases |
|---|---|---|
| Natural scenery | 30% | Xinjiang grasslands and Yunnan terraces |
| City street photography | 25% | Shanghai Bund, Chongqing Hongya Cave |
| Cultural experience | 20% | Dunhuang murals, Forbidden City Han Dynasty costumes |
| Parent-child travel | 15% | Disneyland, Sanya Beach |
| Senior travel photography | 10% | Sunset red balls, photos taken by ancient towns |
Natural scenery is still the mainstream choice for travel photography, accounting for 30%, but the proportion of urban street photography and cultural experience is also increasing rapidly. It is worth noting that the proportion of travel photography for the elderly, as an emerging theme, has reached 10%, showing the potential of this market.
3. The customer base has expanded from middle-aged and middle-aged to elderly people
In traditional concepts, travel photography is exclusive to young people, but in recent years, more and more elderly people have joined the travel photography ranks. The following are the distribution data of travel photographers of different age groups:
| Age group | Percentage | Popular Destinations |
|---|---|---|
| 18-30 years old | 50% | Internet celebrity cities and niche attractions |
| 31-50 years old | 30% | Family travel, cultural attractions |
| Over 50 years old | 20% | Ancient town, natural scenery |
Data shows that young people aged 18-30 are still the main force in travel photography, accounting for 50%, but the proportion of elderly people over 50 has reached 20%. Many travel agencies and photography agencies have also launched "Sunset Red Travel Photography" services for the elderly, which are very popular.
4. The reason behind the popularity of travel photography
The popularity of travel photography is inseparable from the following factors:
1.The push of social media: Platforms such as Douyin and Xiaohongshu provide a channel for display and dissemination for travel photography, and users gain a sense of accomplishment by sharing photos and videos.
2.Personalized demand growth: Modern people pay more attention to the uniqueness of travel experience, and travel photography has become an important way to record and express themselves.
3.The needs of an aging society: As the living standards of the elderly improve, they are more willing to enrich their retirement life through travel and photography.
4.Business organization participation: Photography studios, travel agencies and scenic spots have launched travel photography packages, further lowering the threshold for participation.
5. Future trend prospects
The hottest travel photography market is expected to continue, and the following trends may appear in the future:
1.Subject further segmentation: Niche themes such as pet travel photography and extreme sports travel photography will attract more attention.
2.Technology empowerment: New technologies such as AI photo editing and VR travel photography will improve the user experience.
3.The rise of silver economy: Travel photography services for the elderly will become a new growth point.
In short, travel photography has developed from a simple photography behavior to a lifestyle, and its trend of diversification and nationalization will bring more opportunities to the tourism and photography industries.
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