Xiaomi SU7 sales fell below 20,000 units in August, and intelligent driving system became the focus of complaints

Xiaomi SU7 sales fell below 20,000 units in August, and intelligent driving system became the focus of complaints

Recently, the sales performance of Xiaomi Auto's first mass-produced model SU7 in August has attracted widespread attention. Data shows that Xiaomi SU7's sales fell below 20,000 units for the first time in August, a significant decline from July. At the same time, its intelligent driving system has become the focus of user complaints, and some car owners have reported that the system has problems such as inaccurate identification and delayed response. The following is a detailed analysis:

1. Comparison of sales data of Xiaomi SU7 in August

As can be seen from the table, Xiaomi SU7's sales in August were 18,760 units, a month-on-month decrease of 15.3%, falling below the 20,000 mark for the first time. This data has declined significantly compared with July, which has caused market concerns about Xiaomi Auto's subsequent performance.

2. Summary of complaints from intelligent driving system

According to user feedback and third-party complaint platform data, Xiaomi SU7's intelligent driving system became the focus of complaints in August. The main issues include:

Judging from the complaint data, inaccurate lane identification is the most reported problem by users, accounting for as high as 42%. The second is automatic parking response delay and emergency braking error triggering, accounting for 28% and 20% respectively. These problems may have a significant impact on the user's actual driving experience.

3. Market analysis and industry reaction

As Xiaomi Group's first product to enter the automotive field, Xiaomi SU7 has been attracting much attention since its launch. However, the decline in sales in August and the complaints about intelligent driving systems cast a shadow on Xiaomi Auto's future development. Industry experts pointed out that the stability of intelligent driving systems is one of the core competitiveness of electric vehicles, and Xiaomi needs to solve technical problems as soon as possible to win back consumer confidence.

At the same time, competitors such as Tesla and BYD have a deeper technical accumulation in the field of intelligent driving and their market performance is relatively stable. If Xiaomi wants to gain a foothold in the fierce market competition, it must continue to optimize its product strength and user experience.

4. Xiaomi's official response

In response to user complaints and sales declines, Xiaomi Auto officially issued a statement in early September, saying that it had noticed the feedback from the smart driving system and promised to fix the problem as soon as possible through OTA upgrades. In addition, Xiaomi has announced that it will launch more promotions to boost sales.

The person in charge of Xiaomi Auto said: "We attach great importance to user feedback and are making every effort to optimize the intelligent driving system. In the next few months, we will launch a number of upgrades to further improve the user experience."

5. Future Outlook

Despite poor sales performance in August, Xiaomi SU7, as a new model, still has certain market potential. With the gradual improvement of the intelligent driving system and the adjustment of marketing strategies, Xiaomi Auto is expected to see a sales rebound in the fourth quarter. However, whether it can occupy a place in the highly competitive new energy vehicle market still needs time to verify.

For consumers, the safety and reliability of intelligent driving systems are important considerations for car purchases. If Xiaomi Auto wants to win the favor of more users, it must invest more resources in technology research and development and after-sales service to solve the current problems.