Visitors' "replaying method" is more important than "responding destination", and tend to be recommended for "general destination"
In recent years, a significant trend has emerged in the tourism market: tourists are more concerned about "how to play" than "where to play". This phenomenon is called "replay" tourism, that is, tourists prefer experiential and thematic tourism methods rather than traditional check-in tourist attractions. The following is the analysis of popular topics and hot contents on the entire network in the past 10 days, as well as related structured data.
1. Analysis of popular gameplay trends
According to data from social media and travel platforms, the following gameplay has attracted much attention recently:
| Gameplay Type | Popularity index | Representative cases |
|---|---|---|
| Outdoor camping | ★★★★★ | Glamping (luxury camping), starry sky camping |
| City Walk | ★★★★☆ | Discovering the hutongs and cultural routes in the old city |
| Immersive script kill travel | ★★★☆☆ | Ancient town scene script killing, museum investigation |
| Food themed tour | ★★★★☆ | Check-in at night market, experience of local specialty cuisine |
2. Recommended general destinations
Unlike traditional tourism, the "pan-destination" recommendation focuses more on regional gameplay combinations rather than single attractions. Here are the popular pan-destinations recently:
| area | Recommended gameplay | Popular keywords |
|---|---|---|
| Surroundings of Jiangsu, Zhejiang and Shanghai | Camping + Ancient Town Tour + Food Shop | Weekend short trips, self-driving tours |
| Sichuan and Chongqing region | Hotpot Tour + Mountain City Hiking + Script Killing Experience | Spicy culture, immersive experience |
| Dali, Yunnan/Lijiang | Pastoral cycling + intangible cultural heritage handmade + starry sky photography | Slow life, literary style |
3. User behavior data insights
Through data analysis of travel platforms and social media, we found the following user behavior characteristics:
| Behavioral characteristics | Percentage | illustrate |
|---|---|---|
| Priority to experiential gameplay | 68% | Tours beyond traditional attractions |
| Follow the "niche gameplay" strategy | 52% | Such as hiking, cycling, hand-made experience |
| Willing to pay for high-quality gameplay | 45% | Such as Glamping, private custom tours |
4. Future travel trend forecast
As young tourists become the main consumer force, the "playing priority" tourism model will continue to heat up. The following trends may occur in the future:
1.Thematic tourism products are more popular: Sub-sectors such as e-sports travel and national style cultural tourism will rise.
2.Digital experience integration: AR/VR technology empowers tourism, such as virtual tour guides and immersive exhibitions.
3.Sustainable tourism is on the rise: Concepts such as environmentally friendly camping and low-carbon travel will attract more attention.
In short, the tourism industry is shifting from "destination-driven" to "play-driven", and tourists pay more attention to how to play uniquely and deeply. Tourism companies and platforms need to keep up with this trend and provide more personalized and experiential products and services.
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