Real estate companies explore "customized decoration": customers can participate in apartment design and material selection
In recent years, with the improvement of consumers' requirements for living quality, the real estate industry is gradually transforming from standardized development to personalized services. "Customized decoration" has become a hot topic recently. Many real estate companies have launched services to customers participate in apartment design and material selection, trying to seize the market through differentiated competition. The following are the relevant content and structured data analysis that have been hotly discussed across the Internet in the past 10 days.
1. Industry trends of customized decoration
According to public opinion monitoring data, the number of discussions related to "customized decoration" has increased by 37% in the past 10 days, mainly focusing on social media and real estate vertical platforms. Among them, the attention of the post-90s home buyers accounted for 58%, indicating that young consumers have a strong demand for personalized living experience.
| platform | Discussion count (items) | Year-on-year growth |
|---|---|---|
| 12,500 | 42% | |
| Little Red Book | 8,200 | 65% |
| Real Estate Forum | 5,700 | 28% |
2. Comparison of customized services for mainstream real estate companies
At present, more than 15 TOP50 real estate companies have launched customized services, mainly divided into three types of models:
| enterprise | Service mode | Optional items | Premium range |
|---|---|---|---|
| Vanke | Modular combination | 6 types of apartments + 12 types of material packages | 8-15% |
| Longhu | Full process customization | House renovation + smart home | 15-25% |
| Country Garden | Menu-style selection | 23 categories of main materials + 5 styles | 5-10% |
III. Analysis of consumer preferences
Research data shows that the customized projects that consumers are most concerned about are concentrated in the following aspects:
| Requirement Category | Attention | Main crowd |
|---|---|---|
| Space layout transformation | 78% | 25-35 years old |
| Selection of environmentally friendly materials | 65% | 30-45 years old |
| Smart home configuration | 53% | 20-40 years old |
4. Challenges faced by the industry
Although customized decoration is popular in the market, there are still multiple challenges in the implementation process:
1.Cost control problem: Personalized demand has led to an average increase of construction costs by 20-30%. Some real estate companies have solved the problem through pre-installed modules, but their flexibility is limited.
2.Extended delivery cycle: Compared with traditional standardized decoration, the average delivery time of customized projects is extended by 45-60 days, which tests the company's supply chain management capabilities.
3.After-sales service complexity: After-sales maintenance needs of different configuration plans vary greatly, and a more refined service system is needed.
5. Future development trends
Industry insiders predict that customized decoration will present three development directions:
1.Technology empowerment: The penetration rate of VR/AR design tools is expected to reach 80% in 2025, helping customers participate more intuitively in the design process.
2.Service hierarchy: Launched step-by-step services for different budget customer groups, and the price of basic custom packages is expected to drop to 3-5% of the total house price.
3.Ecological integration: Leading real estate companies are establishing supply chain alliances with building materials and home furnishing brands, and the full chain customization of "design-construction-soft decoration" may be realized in the future.
Overall, customized decoration is reshaping the service model of the real estate industry. With the development of digital technology and the upgrading of personal consumption concepts, this "customer-led" decoration method may become the mainstream in the future. However, how to balance personalization and scale, control costs and ensure quality is still a topic that real estate companies need to continue to explore.
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