Beijing International Home Furnishing Exhibition: The transaction volume of national trend furniture brands increased by 300% year-on-year
Recently, the Beijing International Home Furnishing Exhibition ended successfully. Exhibition data showed that the national trend furniture brands performed well, with a significant increase in transaction volume year-on-year. As a weather vane in the home furnishing industry, this exhibition attracted exhibitors and audiences from all over the world, and the rise of national trendy furniture has become one of the biggest highlights.
1. National Trend Furniture Brand Transaction Data
According to official statistics from the exhibition, the total transaction volume of national trend furniture brands increased by 300% compared with the same period last year, far exceeding other categories. The following is a comparison of transaction data for some brands:
| Brand Name | Transaction volume in 2023 (10,000 yuan) | Transaction volume in 2024 (10,000 yuan) | Year-on-year growth rate |
|---|---|---|---|
| Brand A | 500 | 2000 | 300% |
| Brand B | 300 | 1200 | 300% |
| Brand C | 200 | 800 | 300% |
2. Analysis of the reasons for the hot sales of national trend furniture
1.Cultural confidence promotes consumption upgrade: In recent years, national trend culture has been rapidly popular among young people, and consumers are more fond of designs with traditional Chinese elements.
2.Quality and innovation are both important: National trendy furniture brands not only focus on the inheritance of traditional craftsmanship, but also combine modern design concepts to launch a series of products that are both practical and artistic.
3.Online and offline linkage marketing: During the exhibition, the brand expanded its influence through live broadcasts, social media and other channels, attracting a large number of online audiences to convert into offline buyers.
3. Consumer portraits and preferences
According to the exhibition survey data, consumers who purchase national trend furniture are mainly concentrated in the age group of 25-40, of which 80% are urban white-collar workers and new middle-class families. The following is the distribution of consumer preferences:
| Preference Type | Percentage |
|---|---|
| New Chinese style | 45% |
| Simple national trend | 30% |
| Reproduction of traditional crafts | 15% |
| other | 10% |
4. Future trend prospects of the industry
1.The national trend furniture market will continue to expand: As consumers' sense of cultural identity increases, the market share of national trend furniture is expected to further increase.
2.Cross-border cooperation has become a new trend: Some brands have begun to cooperate with intangible cultural heritage inheritors and well-known designers to launch co-branded products to further broaden market boundaries.
3.Integration of intelligence and environmental protection concepts: In the future, national trend furniture may combine smart home technology and strengthen the use of environmentally friendly materials to meet consumers' needs for green life.
The successful holding of this Beijing International Home Furnishing Exhibition not only demonstrated the strong growth momentum of national trend furniture, but also pointed out the direction for the future development of the industry. Driven by the dual driving of cultural confidence and consumption upgrading, national trend furniture is becoming a new engine of the home furnishing market.
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