Qijiu Naoye’s “Plot-Bringing Products” mode: In-depth binding of short video content and e-commerce conversion
Today, when short video content is increasingly integrated with e-commerce, Qijiu Naoye’s “plot selling” model has become the focus of the industry. By implanting products with emotional plots, we can achieve a win-win situation in content and sales. This article will analyze the underlying logic and data performance of this model in combination with hot topics across the network for the past 10 days.
1. The compatibility between hot topics across the Internet and "Story Promotion"
Among the popular topics in the past 10 days, emotional and suspense content has dominated the mainstream, which is highly consistent with the plot style of Qijiu Naoye. The following is a comparison of the conversion rates of hot topics and related products:
| Hot Topic Types | Related product categories | Average conversion rate | The case performance of the Qiji Naoye |
|---|---|---|---|
| Emotional disputes | Beauty/Home | 4.2% | 6.8% |
| Workplace reversal | Office supplies/clothing | 3.5% | 5.3% |
| Family Ethics | Maternal and infant/food | 5.1% | 7.6% |
2. Three core structures of plot sales
1.Conflict precondition:A strong conflict was created within 15 seconds of the opening. For example, the latest video was cut into "Girlfriend Discovery Transfer Record", laying the groundwork for the implantation of skin care products.
2.Emotional resonance points:Data shows that the following emotional keywords can increase the completion rate by 23%:
| Emotional keywords | Frequency of use | Increased play rate |
|---|---|---|
| "I understand you" | 78 times | +15% |
| "Suddenly I understand" | 64 times | +18% |
| "So that's it" | 52 times | +23% |
3.Conversion hook design:Products are naturally implanted at the turning point of the plot, such as bringing out decompression toys through the "misunderstanding lift" scene, achieving a single video product GMV of over one million.
3. User behavior data portrait
According to the backend data in the past 10 days, the user behavior in the plot sales mode shows the following characteristics:
| Behavioral indicators | Regular videos for selling goods | Story video | Difference rate |
|---|---|---|---|
| Average viewing time | 48 seconds | 92 seconds | +91.7% |
| Product click rate | 2.1% | 4.7% | +123.8% |
| Order conversion rate | 1.3% | 3.8% | +192.3% |
4. Industry trend forecast
1.Plot IPization:The team of Qijiu Naoye has begun to develop fixed roles (such as "cousin" and "collector Xiao Wang") into a brand image to enhance user stickiness.
2.Technology empowerment:The latest test shows that adding AR makeup trial function to key plot points can increase the conversion rate of beauty products by another 40%.
3.Cross-platform linkage:The short video plot was extended to the live broadcast room, forming a content matrix of "prequel-protagonist-extra", and the average GMV of a single live broadcast increased by 65%.
Through structured data analysis, it can be seen that the key to the success of Qijiu Naoye’s plot sales model is:Use film and television thinking to do e-commerce, use data thinking to do content. This deep binding model is redefining the possibility of commercialization of short videos.
check the details
check the details
en
