The basis for Chinese trendy toy companies to appear at the Service Trade Fair is the transformation of product forms from toys to cultural symbols.
In recent years, China's trendy toy industry has risen rapidly and has become an important force in the global cultural consumption market. At the 2023 Service Trade Fair, many Chinese trendy toy companies made a stunning appearance, showing the path of transformation from "toys" to "cultural symbols". Behind this change is the industry's in-depth exploration of cultural connotation, IP value and user emotions. The following are hot topics and data interpretations of the trendy toy industry that have been hotly discussed across the Internet in the past 10 days.
1. Check out hot topics in the trendy toy industry
In the past 10 days, the discussions on the trendy toy industry across the Internet have mainly focused on the following directions:
| topic | Discussions (10,000 times) | Main Platforms |
|---|---|---|
| Trendy toy IP joint cooperation | 12.5 | Weibo, Xiaohongshu |
| Blind box economic dispute | 8.3 | Zhihu, B station |
| Symbolization of national trend culture | 15.2 | TikTok, Kuaishou |
| Trendy toys to go overseas | 6.7 | Financial Media |
2. Three major butterfly changes from toys to cultural symbols
1.Product form upgrade: Trendy toys are no longer limited to the entertainment functions of traditional toys, but become a carrier that carries cultural connotations through design, stories and craftsmanship. For example, Pop Mart's "Molly" series incorporates elements of traditional Chinese culture and has become a "social currency" that young consumers are sought after.
2.Amplify IP value: Fashion toy companies expand a single product into a cultural IP through cross-border cooperation, content derivatives, etc. Data shows:
| IP type | Number of authorized cooperation cases (2023) | Year-on-year growth |
|---|---|---|
| Anime games | 142 | 35% |
| Traditional culture | 89 | 62% |
| Original design category | 203 | 28% |
3.User emotional connection: Trendy toys have built a strong sense of user belonging through limited release and community operation. According to the survey, among trendy toy consumers:
| User behavior | Percentage |
|---|---|
| Buy due to emotional resonance | 68% |
| Participate in brand community activities | 45% |
| More than 20 products are collected | 32% |
3. Industry trends shown by the China Trade Fair
At this Service Trade Fair, Chinese trendy toy companies showed three major innovation directions:
1.Technology integration: AR/VR technology allows trendy toys to achieve digital interaction, such as the "digital collection + physical figure" linkage gameplay exhibited by 52TOYS.
2.Cultural output: Trendy toys with Chinese elements such as "Panda" and "Journey to the West" have become the focus of overseas buyers' attention. Data shows:
| Overseas Markets | Order growth in 2023 |
|---|---|
| Southeast Asia | 120% |
| Europe and the United States | 75% |
| middle East | 90% |
3.Industry collaboration: The number of cases of trendy toys and film and television, cultural and tourism industries has increased. For example, the sales of trendy toys in "Chang'an Thirty Thousand Miles" on the first day exceeded 100,000 pieces.
4. Future prospects
China's trendy toy industry is transforming from "manufacturing" to "creation", and continues to enhance international competitiveness through cultural empowerment and technological innovation. Experts predict that by 2025, the scale of China's trendy toy market will exceed 200 billion yuan, of which cultural IP derivatives account for more than 60%. This butterfly transformation process not only adds bright color to the CIVID-19, but also opens up a new path for the global dissemination of Chinese culture.
check the details
check the details
en
