Domestic tourists explore county summer resorts and cultural destinations: Analysis of popular trends this summer
As the summer heat continues, domestic tourists have turned their attention to county summer summer destinations, and in-depth travel combined with cultural experience has become a new trend. This article will use hot spots on the network for nearly 10 days to sort out the most popular county summer summer resort and its special highlights this summer.
1. Top 5 popular counties in summer vacation destinations
| Ranking | destination | province | Average daily temperature (℃) | Hot search index | Featured cultural labels |
|---|---|---|---|---|---|
| 1 | Anji County | Zhejiang | 24-28 | 1,850,000 | Bamboo culture, white tea culture |
| 2 | Libo County | Guizhou | 22-26 | 1,620,000 | Karst landforms and aquatic culture |
| 3 | Pingyao County | Shanxi | 25-29 | 1,430,000 | Ancient city culture, Shanxi business culture |
| 4 | Chongli District | Hebei | 20-25 | 1,210,000 | Winter Olympics heritage, grassland culture |
| 5 | Phoenix County | Hunan | 26-30 | 980,000 | Miao culture and Tuojiang style |
2. Popularity ranking of cultural experience projects
| Project Type | Number of participants (10,000) | Year-on-year growth | Representative experience place |
|---|---|---|---|
| Intangible cultural heritage handmade experience | 38.7 | +65% | Anji bamboo weaving and Pingyao polishing paint |
| Folk Festivals | 25.2 | +42% | Guizhou Aquarium Festival and Hunan Miao people rush to autumn |
| Visit to ancient villages | 19.8 | +38% | Songyang, Zhejiang, Hongcun, Anhui |
| Local food workshop | 16.5 | +55% | Shanxi noodles and Yunnan mushroom feast |
III. Analysis of tourist behavior characteristics
According to the latest research data, county summer vacation tourists show the following characteristics:
1.The trend of youth is obvious: The proportion of tourists aged 18-35 reached 62%, an increase of 15 percentage points from the same period last year. They prefer to choose a compound experience of "summer escape + cultural check-in".
2.Expanded stay time: The average stay time increased from 2.3 days to 3.5 days, the night tour economy has driven the obvious, and the attendance rate of cultural performance projects has increased to 78%.
3.Transportation mode changes: Self-driving tours account for 45%, and high-speed rail tours account for 38%, among which the combination model of "high-speed rail + car rental" increased by 210% year-on-year.
4. Expert suggestions and travel tips
Tourism planning experts recommend: August is still the peak of summer vacation tours, and it is recommended to book specialty homestays 7-10 days in advance; participating in intangible cultural heritage projects, you can choose to avoid crowding during the morning hours of working days; mountain destinations need to pay attention to weather changes. Cultural scholars especially recommend innovative cultural experience projects such as Anji "Bamboo Sea Night Tour" and Libo "Water Book Culture Exhibition".
County tourism is providing tourists with a more in-depth summer vacation experience through the innovative combination of "climate resources + cultural IP". This summer, you might as well walk into these cultural treasures hidden among the mountains and rivers and feel the unique coolness and charm.
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