Many museums and trendy toy brands have unveiled popular cultural and creative products, triggering a new wave of cultural consumption
Recently, many well-known museums and trendy toy brands across the country have jointly launched a series of popular cultural and creative products, which has quickly become a hot topic on social media and e-commerce platforms. These products not only combine traditional culture with modern design, but also attract a large number of young consumers through innovative marketing methods. Here are the hot topics and highlights in the past 10 days:
1. Inventory of cultural and creative products in popular museums
| Museum/Brand | Product Name | Highlights | Hot search index |
|---|---|---|---|
| Palace Museum | "Thousand Miles of Rivers and Mountains" blind box | Inspired by famous paintings in the Song Dynasty, it contains hidden patterns | 985,000 |
| Shaanxi History Museum | "Tang Niu" series of figures | The cute design of the image of ladies in the Tang Dynasty | 762,000 |
| Dunhuang Research Institute | "Flying" theme scarf | Combining intangible cultural heritage skills and modern fashion | 658,000 |
| Sanxingdui Museum | "Bronze Mask" Ice Cream | Cultural and creative foods cross the border and out of the circle | 1.203 million |
2. The joint model of trendy toy brands is eye-catching
In addition to the museum's cultural and creative products, the collaboration between trendy toy brands and traditional cultural IP has also become a hot topic recently. For example, the "Courtful Beast" series of blind boxes launched by Pop Mart in collaboration with the Forbidden City were sold out on the same day that it was launched, and the number of social media discussions exceeded 500,000 times. In addition, the "Nine Color Deer" figure jointly signed by 52TOYS and Dunhuang Research Institute has also won wide praise for its exquisite craftsmanship and unique design.
| Trendy toy brands | Joint IP | Product Type | Sales (10,000 yuan) |
|---|---|---|---|
| Pop Mart | Palace Museum | Blind box | 1500 |
| 52TOYS | Dunhuang Research Institute | Figure | 800 |
| If it comes | Shaanxi History Museum | Assembly model | 600 |
3. Consumer feedback and market trends
According to data from e-commerce platforms, the search volume of museum cultural and creative products has increased by 200% year-on-year in the past 10 days, among which "blind boxes", "figures" and "co-branded models" have become keywords. Consumers generally believe that these products not only have collection value, but also narrow the distance with traditional culture through creative design.
Industry insiders analyzed that the cooperation between museums and trendy toy brands is an important manifestation of the upgrading of cultural consumption. In the future, as Generation Z gradually becomes the main consumer force, such cross-border products will further promote the commercialization of traditional cultural IP.
4. Conclusion
The linkage between the museum and trendy toy brands not only brings consumers a more diverse shopping experience, but also injects new vitality into the cultural and creative industry. From blind boxes to figures, from food to clothing, the boundaries of cultural and creative products are constantly expanding, becoming a bridge connecting the past and the future.
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