Quiet Luxury: The rise of low-key texture and hidden consumerism
In today's fast-paced consumer society, a consumption trend called "Quiet Luxury" is quietly emerging. Unlike traditional conspicuous consumption, the quiet and luxurious style emphasizes low-key, texture and intrinsic value, becoming the new favorite of high-net-worth individuals. This article will analyze the rise of this trend and the social psychology behind it based on the popular topics and hot contents of the entire network for the past 10 days.
1. Definition and core characteristics of quiet and luxurious style
Quiet luxury style, also known as "low-key luxury", is a consumer style characterized by simple design, high-quality materials and hidden logos. The core lies in "unspicuous luxury" - consumers pay more attention to the practicality and durability of products rather than external display of value.
| Quiet luxury style vs traditional luxury goods | Quiet luxury style | Traditional luxury goods |
|---|---|---|
| Design style | Simple, low-key | Proudly and eye-catching |
| Brand logo | Implicit or unidentified | The explicit logo |
| Consumer groups | High net worth and high-knowledge people | Widely public |
| Value Proposition | Texture, durability | Social currency |
2. Popular expressions of quiet and luxurious style
Data from the entire network over the past 10 days shows that Jingshefeng has performed outstandingly in many fields:
| field | Popular performance | Typical cases |
|---|---|---|
| Fashion | Logo-free design, natural fabric | Loro Piana, The Row |
| Home | Wasabi wind, handmade products | B&B Italia, Poltrona Frau |
| science and technology | Minimalist design, environmentally friendly materials | Nothing Phone, B&O Headphones |
| FOOD | Farm to table, slow food | Blue Hill at Stone Barns |
3. Social psychology analysis of the rise of quiet and luxurious style
1.Changes in identity: The new generation of high net worth people tend to show their identities through knowledge and taste rather than material things.
2.Sustainable consumption awareness: The popularization of environmental protection concepts makes consumers pay more attention to the life cycle of the product.
3.Anti-consumerist sentiment: Reflection on excessive consumption has led to the popularity of low-key texture.
4.Circle consumption: Jingshe style has become a "pass" for a specific circle and is exclusive.
4. Jingshefeng’s market data
According to recent market research, Jingshefeng-related categories have grown significantly:
| Category | Annual growth rate | Main consumer groups |
|---|---|---|
| Unmarked clothing | 28% | 30-45 years old, high-tech women |
| Handmade leather tools | 35% | Men over 40 years old |
| Minimalist home | 42% | Urban youth aged 25-35 |
| Organic food | 31% | housewife |
5. The future trend of quiet and luxurious style
1.Brand delogization: More luxury brands will reduce explicit logos.
2.Material Revolution: Environmentally friendly and innovative fabrics will be more popular.
3.Experience economy: Jingshe style will extend from material consumption to service fields.
4.Digital static luxury: Low-key luxury in the virtual world will emerge.
The rise of the trend of quiet and luxurious style is not only a change in consumer behavior, but also a change in social values. In this era of information overload, low-key has become the most powerful expression. As one designer said, “Real luxury does not need to be seen, it only needs to be felt.”
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