Koyan's High Moisturizing Cream 50th Anniversary Limited Edition: Glacier Protection Charity Linkage and Formula Upgrade
As a world-renowned skin care brand, Kiehl's recently celebrated the 50th anniversary of its classic high moisturizer. To commemorate this milestone, Koyan launched50th Anniversary Limited Edition High Moisturizing Cream, and simultaneously launched the glacier protection charity project, and announced further upgrades to the formula. The following are popular discussions and structured data on this topic on the entire network in the past 10 days.
1. Popular topics and hot content
In the past 10 days, topics related to the 50th anniversary limited edition of Keyan's High Moisturizer have attracted widespread attention on social media and e-commerce platforms. The following are the main discussion points:
| topic | Discussion popularity (index) | Main Platforms |
|---|---|---|
| Glacier protection charity linkage | 8,500 | Weibo, Xiaohongshu |
| Recipe upgrade details | 7,200 | Zhihu, WeChat public accounts |
| Limited edition packaging design | 6,800 | Instagram, TikTok |
| User experience | 5,900 | Reviews of Xiaohongshu and Taobao |
2. Public welfare linkage for glacier protection
The 50th anniversary limited edition high-moisturizer launched by Koyan this time is not only a skin care product, but also a declaration of environmental protection actions. The brand announced that it will work with the Global Environmental Protection Organization to donate some of the proceeds for each bottle of limited edition high moisturizer sold. This move has gained support and retweets from a large number of users on social media.
The following are the specific data of public welfare projects:
| Project name | Cooperation Organization | Target donation amount (10,000 yuan) |
|---|---|---|
| Glacier Conservation Plan | WWF (WWF) | 500 |
| Carbon Neutral Action | Greenpeace | 300 |
3. Details of formula upgrade
The formula of Koyan's High Moisturizer has undergone a major upgrade on its 50th anniversary. The new formula adds more natural extracts on the basis of retaining classic moisturizing ingredients, further enhancing the moisturizing power and gentleness of the product. Here are the specific contents of the recipe upgrade:
| Element | Content before upgrading | Upgraded content | effect |
|---|---|---|---|
| Squalane | 5% | 7% | Enhance skin barrier |
| Glacier glycoprotein | 3% | 5% | Improve moisturizing power |
| Natural plant extracts | Not added | 2% | Soothe skin |
4. Limited edition packaging design
The packaging design of the 50th Anniversary Limited Edition High Moisturizer is based on glacier theme, with blue and white as the main colors, and the bottle is printed with glacier patterns, symbolizing the brand's commitment to environmental protection. The packaging material also uses recyclable materials for the first time, further reflecting Koyan's concept of sustainable development.
5. User experience
According to user feedback from e-commerce platforms and Xiaohongshu, the new version of high moisturizer has received widespread praise in its user experience. The following are the keyword statistics for user reviews:
| Keywords | Frequency of occurrence (times) |
|---|---|
| Good moisturizing effect | 1,200 |
| Gentle or not irritating | 950 |
| Fast absorption | 800 |
| Beautiful packaging | 700 |
6. Summary
The launch of the 50th anniversary limited edition of Koyan's High Moisturizer is not only a product upgrade, but also a transmission of brand values. Through the linkage of glacier protection and further optimization of formulas, Koyan once again consolidates its leading position in the field of skin care. The unique design and environmental protection concept of the limited edition also provide users with more reasons to choose products.
In the future, it is worth looking forward to whether Koyan will continue to launch more environmentally friendly co-branded products.
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