Qijiu Naoye’s “Plot-Bringing Products” mode: In-depth binding of short video content and e-commerce conversion
In recent years, the rise of short video platforms has brought new traffic entrances and monetization models to the e-commerce industry. Among them, Qijiu Naoye successfully bound short video content with e-commerce conversion with his unique "plot selling" model, becoming a benchmark case in the industry. This article will analyze the core logic and data performance of this model based on popular topics and hot contents in the past 10 days of the entire network.
1. The rise of the plot-branding model
Qijiu Naoye’s “Plot-Bringing Products” mode attracts users to watch through carefully designed plots, and naturally implants products into the plot to achieve seamless connection of “content is advertising”. This model not only improves the user's viewing experience, but also greatly improves the conversion rate. The following are the popular topics on the plot and sales throughout the Internet in the past 10 days:
| Hot Topics | Discussion volume (10,000) | Related Platforms |
|---|---|---|
| Analysis of the plot of Qijiu Naoye’s goods | 45.6 | TikTok, Weibo |
| E-commerce conversion rate of short video content increases | 32.1 | Xiaohongshu, B station |
| Plot implantation and user acceptance | 28.7 | Zhihu, Tiger Pump |
2. The core advantages of Qijiu Naoye model
1.Highly attractive content: Through humorous and reversal plot design, the average playback time of Qijiu Naoye’s short video exceeds 60 seconds, which is far higher than the industry average.
2.Product implanted naturally: The product and the plot are highly integrated, so users are not prone to resistance. Data shows that the click conversion rate of its videos with goods is as high as 8.3%, far exceeding the 1.5% of ordinary advertisements.
3.High user stickiness: The fan group is mainly young people aged 18-35, with a repurchase rate of more than 40%.
| Data indicators | Seventh uncle | Industry average |
|---|---|---|
| Average playback time (seconds) | 62.5 | 35.2 |
| Click conversion rate (%) | 8.3 | 1.5 |
| Fan repurchase rate (%) | 40.1 | 15.6 |
3. In-depth binding between short video content and e-commerce conversion
The success of Qijiu Naoye is inseparable from the support of the platform algorithm. Platforms such as Douyin push their content to potential consumers through accurate recommendations, and at the same time, they realize one-click purchase through the "small store" function, shortening the user's decision-making path. The following are the data performance of relevant platforms in the past 10 days:
| platform | Average daily sales GMV (10,000 yuan) | Conversion rate (%) |
|---|---|---|
| Tik Tok | 120.5 | 7.8 |
| quick worker | 85.3 | 6.2 |
| Little Red Book | 45.7 | 5.1 |
4. Future trends and challenges
Although the plot sales model has broad prospects, it also faces problems such as homogeneity of content and user aesthetic fatigue. Qijiu Naoye’s team said that in the future, it will increase plot innovation efforts and explore more diversified product categories to maintain competitiveness.
In short, Qijiu Naoye’s “Plot-Bringing Products” model provides a successful example for the in-depth binding of short video content and e-commerce conversion. The core is to attract users through high-quality content, and then realize commercial value through natural implantation and high conversion tools. This model may become an important development direction for the e-commerce industry in the future.
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