Why is Tencent called "Yehu"? ——Revealing the story behind it and its relationship with the hot spots on the Internet
As one of China's Internet giants, Tencent's business and brand names often trigger heated discussions. Recently, "Why is Tencent called Yehu?" has become a hot search topic. There are historical origins behind this title, and it is also closely related to the current Internet culture. This article will analyze this phenomenon through structured data based on hot topics across the Internet in the past 10 days.
1. The origin of the name “Wild Fox”
"Yehu" is not the official name of Tencent, but a nickname given to Tencent by early netizens, mainly due to the following two points:
| keywords | Related events | Heat index (last 10 days) |
|---|---|---|
| QQ early icon | QQ adopted the fox avatar in 2000 | 32,000 |
| "Tencent Biography" | The book mentions the early nickname "Fox Club" | 18,000 |
| internet slang | "Fox Factory" refers to Internet companies | 45,000 |
2. Analysis of hotspot correlations across the entire network in the past 10 days
Search data shows that the recent rise in popularity of the word "wild fox" is strongly related to the following events:
| date | hot events | amount of discussion |
|---|---|---|
| 2023-11-05 | Tencent AI “Hunyuan” large model released | 126,000 |
| 2023-11-08 | The launch of the game "Yuanmeng Star" triggers a wave of nostalgia | 93,000 |
| 2023-11-12 | Netizen archaeological discovery of early QQ installation package | 67,000 |
3. The evolution of cultural symbols
From a joke to a cultural symbol, the spread of the word "wild fox" reflects the characteristics of Internet culture:
| stage | feature | Typical cases |
|---|---|---|
| 2000-2010 | User-generated creations | QQ space wild fox expression pack |
| 2011-2020 | Enterprises take the initiative to play tricks | WeChat red envelope cover “fox shadow” design |
| 2021 to present | Cross-border cultural export | "King of Glory" Fox Hero Co-branded |
4. User sentiment analysis
Data from social platforms in the past 10 days show that netizens’ emotional tendencies towards the title “Wild Fox” are as follows:
| platform | positive review | Neutral rating | Negative review |
|---|---|---|---|
| 42% | 33% | 25% | |
| Zhihu | 38% | 45% | 17% |
| Station B | 61% | 28% | 11% |
5. Brand communication inspiration
Tencent’s inclusive attitude towards the title “Yehu” provides an important reference for Internet brand communication:
1.cultural affinity: Allow users to participate in brand narrative and enhance their sense of identity
2.Symbolic operation: Convert informal titles into cultural IP
3.intergenerational connection: Retaining users of different age groups through nostalgic elements
Currently, "Wild Fox" has evolved from a simple nickname to an online symbol with multiple meanings. As Tencent continues to innovate in AI, games and other fields, this title may be given more connotations. As a netizen said: "I have been calling a wild fox for twenty years, and suddenly I found that it has really become a nine-tailed demon fox in the intelligent era."
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