Pet fresh food brand Jingu Transparent Factory put into production: 9 major production links live broadcast
Recently, pet fresh food brand Jin Gu announced that its transparent factory was officially put into production and showed the public its nine core production links through real-time live broadcasts. This move not only demonstrates the brand's confidence in product quality, but also caters to the current consumers' increasing attention to food safety and transparency. The following is an integrated analysis of popular topics and hot content across the network in the past 10 days.
1. Transparent factory production background
With the booming development of the pet economy, the pet food industry has also ushered in rapid growth. However, food safety issues occur frequently, and consumers' trust in pet food is gradually declining. The Jingu brand aims to rebuild consumer confidence and set an industry benchmark through transparent factories and live broadcasts this time.
2. Real-time live broadcast of 9 major production links
The nine major production links of Jingu Transparent Factory include raw material procurement, pretreatment, formula disposal, processing and production, packaging sterilization, quality inspection, warehousing and logistics, environmental monitoring and after-sales feedback. The following are the detailed data for some links:
| Production process | Key indicators | Real-time monitoring method |
|---|---|---|
| Raw material procurement | 100% traceable | Blockchain technology |
| Quality inspection | Sampling rate per batch is ≥30% | Laboratory testing + AI analysis |
| Environmental monitoring | Temperature: 20±2℃ | IoT sensors |
3. Consumer feedback and market reaction
Since the launch of Transparent Factory Live, the amount of social media interactions of Jingu brand have increased significantly. The following is a comparison of data over the past 10 days:
| index | Before live broadcast | After the live broadcast | growth rate |
|---|---|---|---|
| Readings on Weibo | 500,000 | 2 million | 300% |
| TikTok video likes | 10,000 | 50,000 | 400% |
| Search volume of e-commerce platform | 5000 times/day | 20,000 times/day | 300% |
4. Comments from industry experts
Many industry experts highly praised Jin Gu’s transparent factory model. Li Ming, secretary-general of the China Pet Food Association, said: "Transparent factories are the future development trend of the industry, and Jin Gu's move has set an example for other brands." Food safety expert Zhang Hua also pointed out: "Real-time live broadcast production process not only enhances consumer trust, but also provides new ideas for industry supervision."
5. Future Outlook
Jingu brand said that it will continue to optimize the operations of transparent factories in the future and plans to open consumer visits. In addition, the brand will also launch more personalized pet food products to meet the needs of different consumers.
The production of the transparent factory is not only a major upgrade of the Jingu brand, but also injects new vitality into the entire pet food industry. Against the backdrop of consumers' increasing concern for food safety, transparency and standardization will become the key direction for industry development.
check the details
check the details
en
