2025 China Cultural Tourism Industry Expo Opens: Integration of Culture and Tourism Enables a New Future
On October 20, the 2025 China Cultural Tourism Industry Expo with the theme of "Technology Empowers Cultural Tourism, Innovation Drives the Future" was grandly opened at the Beijing National Convention Center. This expo focuses on hot topics such as digital transformation of the cultural and tourism industry, revitalization of intangible cultural heritage, and rural revitalization, and attracted more than 2,000 exhibitors from more than 50 countries and regions around the world to participate. The number of visitors on the first day exceeded 100,000.
1. Quick view of the highlights of the expo
| Sections | Core content | Participating institutions |
|---|---|---|
| Digital Culture and Tourism Exhibition Area | Metaverse Scenic Area, VR Intangible Cultural Heritage Experience, AI Tour Guide | Tencent, ByteDance, Palace Museum |
| Rural revitalization zone | Featured B&B cluster, intangible cultural heritage handmade market | Ctrip, Meituan, China Rural Tourism Alliance |
| International cultural exchanges | The Belt and Road Cultural Tourism Cooperation Project Signed | Cultural and tourism bureaus in Italy, Thailand, Saudi Arabia and other |
2. Related topics across the entire network
Combining social media and search platform data in the past 10 days, the three hot spots in the cultural and tourism field have formed a strong relationship with the expo:
| Hot search keywords | Popularity index | Related cases |
|---|---|---|
| Metaverse Culture Travel | 120 million | Dunhuang Research Institute Virtual Feitian Holographic Theater |
| New consumption of intangible cultural heritage | 89 million | Suzhou embroidery digital collections were released in seconds |
| Reverse Travel | 65 million | Guizhou Southeast Miaozhai Micro Vacation Product Release |
III. Release of industrial trend data
The "2025 China Cultural and Tourism Industry Development White Paper" released at the opening ceremony shows:
| index | 2024 | 2025 Forecast | growth rate |
|---|---|---|---|
| Smart cultural and tourism market size | 1.8 trillion yuan | 2.3 trillion yuan | 27.8% |
| Immersive experience project proportion | 35% | 48% | 37.1% |
| Generation Z cultural and tourism consumption share | 42% | 53% | 26.2% |
4. Signing results of key projects
The signing of 32 key projects was completed on the opening ceremony, including:
| Project Type | Investment amount | Representative Project |
|---|---|---|
| Digital cultural and tourism infrastructure | 8.6 billion yuan | Great Wall Culture Big Data Platform |
| Rural tourism development | 5.7 billion yuan | Yunnan Nujiang Canyon Ecological Corridor |
| Cultural and creative IP development | 2.3 billion yuan | Sanxingdui Digital Cultural and Creative Industrial Park |
5. Experts’ views: The cultural and tourism industry ushers in three major changes
Dai Bin, director of the China Tourism Research Institute, pointed out at the summit forum:"Technology-driven, cultural empowerment, demand upgradeReconstructing the industrial structure. AI tour guides will cover 60% of 4A scenic spots. The activation of intangible cultural heritage requires the establishment of modern consumption scenarios, and the "experience threshold" of young tourists continues to increase. ”
This expo will last until October 25, and will hold 18 professional forums and 5 cultural and tourism consumption season launch ceremonies. As the largest cultural and tourism industry event in the post-epidemic era, its achievements will deeply affect the development direction of the cultural and tourism industry in the second half of the 14th Five-Year Plan.
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